Category Stories

Online Community Growth

Looking to strengthen its digital presence and build customer trust, FIFY partnered with Maxmark Agency. Our team worked closely with this fast-growing technical services brand to design and execute a comprehensive digital strategy. The result was remarkable growth in visibility, engagement, and conversions, positioning FIFY as a trusted name in service reliability.

About FIFY247

Fify Technical Services (Fify247) is a Lagos-based home and technical services provider focused on reliability and customer peace of mind. With a growing footprint, Fify positions itself as the go-to partner for everyday technical needs.

The challenge

Before partnering with Maxmark Agency, Fify struggled with low brand visibility and scattered digital engagement. Their message was diluted by competing noise in the market, making it difficult to connect authentically with their target audience. They needed a strategy that could both differentiate the brand and translate awareness into lasting customer relationships.

STRENGTH IN NUMBERS

Business impact

82% growth in online community size

7.3M+ reach achieved across digital channels

321K engagements generated within three months

70% positive sentiment score from campaign audience

501 new YouTube subscribers built from zero base

Esteemed digital marketing partnership

As part of our collaboration, Fify benefited from having a dedicated Maxmark Agency strategy lead who worked closely with their management team to ensure the campaign delivered real impact. By aligning creative storytelling with targeted activations, we transformed awareness into measurable outcomes.

For Fify, we delivered a robust digital strategy that included:
top

Inactive